What Companies Use Salesforce in 2026?
Companies using Salesforce in 2026 include Siemens, Crocs, SharkNinja, Live Nation, FIFA, Tottenham Hotspur, Moderna, and Chiesi Group. These organizations use Salesforce for customer relationship management, sales automation, marketing, customer service, AI agents, and enterprise operations.
Companies Using Salesforce in 2026 at a Glance
| Category | Details |
|---|---|
| Year | 2026 |
| Geographic coverage | Global |
| Industries | Retail, healthcare, manufacturing, financial services, technology, entertainment, education and government |
| Major enterprise customers | Siemens, AT&T, American Express, Adecco Group |
| Retail and ecommerce customers | Crocs, Pacsun, SharkNinja, L'Oréal |
| Healthcare and pharmaceutical customers | Moderna, Viatris, Chiesi, Novartis, Takeda, CSL |
| Financial services customers | Agibank, Rocket Pro, Miller Insurance Services |
| Technology and media customers | Legora, Uber, Live Nation, FIFA, Formula 1 |
| Salesforce products | Sales Cloud, Service Cloud, Marketing Cloud, Commerce Cloud, Agentforce, Data 360, Experience Cloud |
| Activity tracked | CRM implementations, Agentforce deployments, platform selections, technology integrations, customer expansion and Salesforce hiring |
Major Salesforce Customer Announcements and Developments in 2026
Companies across retail, technology, healthcare, financial services, and other industries announced Salesforce deployments, expanded existing implementations, and introduced AI-powered workflows during 2026.
| Company | Salesforce product or capability | 2026 development |
|---|---|---|
| Siemens | Sales Cloud, Agentforce | Expanded Agentforce for inbound lead engagement and qualification across its global sales organization |
| Tottenham Hotspur | Agentforce, Data 360 | Introduced Ask Spurs and connected more than 4.6 million fan accounts |
| Crocs | Commerce Cloud, Agentforce | Developed Rivet, an AI shopping and customer service agent |
| Live Nation Entertainment | Agentforce, Service Cloud | Expanded AI-powered fan assistance following its festival pilot |
| SharkNinja | Commerce Cloud, Agentforce, Data 360 | Expanded connected shopping and customer support across its brands |
| Legora | Sales Cloud, Agentforce | Connected Salesforce customer information to Claude for sales and employee workflows |
| Engine | Agentforce, Service Cloud, Data 360 | Expanded AI agents for travel support, booking changes and lead qualification |
| SaaStr | Sales Cloud, Agentforce, Data 360 | Introduced AI-powered sales outreach and connected more than 20 agents to its CRM |
| Chiesi Group | Agentforce Life Sciences | Selected Salesforce for global commercial customer engagement |
| Viatris | Agentforce Life Sciences | Selected Salesforce as its global customer engagement platform |
| Moderna | Agentforce Life Sciences | Selected Salesforce to unify global commercial operations |
| CSL | Agentforce Life Sciences, Data 360 | Expanded its Salesforce environment across life sciences and donor engagement |
| Adamed Laboratorios | Agentforce Life Sciences | Selected Salesforce for commercial customer engagement in Spain |
| Takeda | Agentforce | Expanded AI-powered medical information workflows |
| Rocket Pro | Agentforce, Data 360 | Introduced AI-assisted broker prioritization and personalized sales outreach |
| Agibank | Agentforce, Service Cloud | Expanded AI agents for customer service and lead qualification |
| Smarsh | Agentforce | Expanded AI customer support following improvements in automated resolution |
| LIV Golf | Agentforce, Data 360 | Launched Fan Caddie for personalized tournament and fan experiences |
| World Economic Forum | Agentforce | Introduced EVA, an AI concierge for its 2026 Annual Meeting |
| Adecco Group | Agentforce Coworker | Announced an AI coworker rollout across more than 40 countries |
| Capita | Agentforce, MuleSoft, Data 360 | Expanded Salesforce-powered workflows across recruitment and enterprise operations |
| US Department of Veterans Affairs | Government Cloud, Missionforce | Awarded Salesforce a three-year enterprise agreement worth $1.6 billion |
| US Department of the Air Force | Missionforce | Entered a $72 million enterprise license agreement for digital modernization |
| HM Revenue & Customs | Agentforce, Public Sector Solutions | Selected Salesforce for a major UK taxpayer service modernization program |
List of Companies That Use Salesforce in 2026
The companies below are grouped by industry, covering established Salesforce customers, organizations announcing new implementations, and businesses showing Salesforce expansion activity through product adoption, integrations, and dedicated technical hiring.
Retail, Ecommerce and Consumer Brands
| Company | Salesforce product or activity |
|---|---|
| Crocs | Commerce Cloud, Agentforce |
| Pacsun | Commerce Cloud |
| SharkNinja | Commerce Cloud, Agentforce, Data 360 |
| Rawlings Sporting Goods | Marketing Cloud Next |
| West Marine | Agentforce and ecommerce |
| Canon | Agentforce customer service |
| Hanna Andersson | Salesforce ecommerce modernization |
| FREITAG | Salesforce CRM and Agentforce |
| Coffee Supreme | Salesforce CRM and Slack |
| L'Oréal | Service Cloud, Data 360, Agentforce |
| Yoga Democracy | Commerce Cloud |
| SPECS | Agentforce, Service Cloud, Data 360 |
Life Sciences, Healthcare and Pharmaceutical Companies
| Company | Salesforce product or activity |
|---|---|
| Chiesi Group | Agentforce Life Sciences |
| Viatris | Agentforce Life Sciences |
| Moderna | Agentforce Life Sciences |
| Novartis | Life sciences customer engagement |
| Haleon | Life sciences customer engagement |
| Merck Animal Health | Agentforce Life Sciences |
| Oviva | Agentforce customer service |
| Takeda | Agentforce medical information workflows |
| CSL | Agentforce Life Sciences, Data 360 |
| Adamed Laboratorios | Agentforce Life Sciences |
| TeleSpecialists | Sales Cloud, Agentforce, Slack |
| SottoPelle | Salesforce Pro Suite |
| CVS Health | Agentforce, Health Cloud |
Manufacturing, Industrial and Logistics Companies
| Company | Salesforce product or activity |
|---|---|
| Siemens | Sales Cloud, Agentforce |
| BACA Systems | Salesforce manufacturing operations |
| Elmark Automation | Sales Cloud and AI-assisted sales |
| Laude Smart Intermodal | Salesforce sales and quotation workflows |
| Bergelectric | Salesforce Field Service |
| Phillips 66 | Agentforce |
| HOMAG | Salesforce customer service |
| MAN Truck & Bus | Salesforce sales and service |
| KBX Logistics | Salesforce CRM |
| Panasonic | Agentforce, MuleSoft, Field Service |
| Linde | Experience Cloud and Salesforce CMS |
| Fisher & Paykel | Agentforce, Service Cloud, Field Service |
| Flender | Agentforce customer and technical service |
Financial Services, Banking and Insurance Companies
| Company | Salesforce product or activity |
|---|---|
| Clip | Salesforce customer service |
| Miller Insurance Services | Salesforce broker workbench |
| BMO | Salesforce development hiring |
| Thrivent Financial | Salesforce engineering hiring |
| Sammons Financial Group | Agentforce |
| Florida Prepaid | Salesforce customer platform |
| Rocket Pro | Data 360 and Agentforce |
| Agibank | Agentforce, Service Cloud, Data 360 |
| Smarsh | Agentforce customer support |
| American Express | Sales Cloud and Customer 360 |
Technology, Software, Media, Sports and Travel Companies
| Company | Salesforce product or activity |
|---|---|
| Tottenham Hotspur | Agentforce and Data 360 |
| Live Nation Entertainment | Agentforce and Service Cloud |
| Formula 1 | Data 360, Service Cloud, Marketing Cloud |
| FIFA | Agentforce, Slack and Data 360 |
| Roku | Salesforce administration hiring |
| Zabbix | Sales Cloud and revenue operations |
| Navan | Salesforce CPQ development hiring |
| Finnair | Agentforce customer service |
| FIDE | Agentforce 360 partnership |
| Amazon | Salesforce platform administration |
| Uber | Salesforce revenue operations |
| AT&T | Agentforce, Data 360, MuleSoft |
| Legora | Sales Cloud and Agentforce |
| LIV Golf | Agentforce and Data 360 |
| Engine | Agentforce, Service Cloud, Data 360 |
| SaaStr | Sales Cloud, Agentforce, Data 360 |
| Deutsche Telekom | Service Cloud and Agentforce |
| Bouygues Telecom | Agentforce customer service |
Government, Education and Nonprofit Organizations
| Organization | Salesforce product or activity |
|---|---|
| US Department of Veterans Affairs | Government Cloud and Missionforce |
| US Department of Labor | Agentforce contact center modernization |
| US Army Human Resources Command | Missionforce and Agentforce |
| World Economic Forum | Agentforce |
| Georgia Southern University | Education Cloud |
| Western Michigan University | Student Success Hub |
| University at Buffalo | Salesforce CRM |
| Middle Georgia State University | Salesforce education workflows |
| US Department of the Air Force | Missionforce |
| Relay Resources | Revenue Cloud and Nonprofit Cloud |
| Blue Star Families | Agentforce |
| Conservation Corps Minnesota & Iowa | Salesforce nonprofit operations |
| Compass Working Capital | Agentforce Contact Center |
| NPower | Experience Cloud |
| HM Revenue & Customs | Agentforce and Public Sector Solutions |
| Indiana Wesleyan University | Marketing Cloud Next |
| Transportation Security Administration | Agentforce |
Professional Services, Workforce and Hospitality Companies
| Company | Salesforce product or activity |
|---|---|
| Adecco Group | Agentforce Coworker |
| Noltic | Experience Cloud |
| Exigent | Account Engagement |
| Headspace | Salesforce and NetSuite integration |
| The Grout Guy | Agentforce Field Service |
| Capita | Agentforce, MuleSoft, Data 360 |
| 5P Consulting | Salesforce Starter Suite |
Salesforce Customer Company Profiles
Crocs
Crocs uses Salesforce Commerce Cloud and Agentforce to connect shopping and customer support. In September 2026, the company introduced Rivet, an AI-powered shopping and service agent that helps customers discover products, answer sizing questions, track orders, and manage returns. The implementation brings together specialized agents through one customer experience.
Pacsun
Pacsun uses Salesforce Commerce Cloud to power its online retail operations. In 2026, the fashion retailer expanded its approach to AI-assisted product discovery and agentic commerce, helping customers explore merchandise through conversational shopping experiences.
SharkNinja
SharkNinja uses Salesforce Commerce Cloud, Agentforce, and Data 360 across its Shark and Ninja brands. In June 2026, Salesforce published a customer implementation story describing how SharkNinja connected customer and commerce information to support product recommendations, personalized shopping, and automated customer service.
Rawlings Sporting Goods
Rawlings Sporting Goods uses Salesforce Marketing Cloud to manage customer engagement across its sporting goods business. In 2026, the company was featured for its adoption of Marketing Cloud Next, supporting more targeted communications and connected marketing workflows.
West Marine
West Marine uses Salesforce technology for customer engagement and ecommerce. Its 2026 Salesforce Customer Success Awards recognition highlighted work involving Agentforce and AI-powered product search to improve shopping and customer service experiences.
Canon
Canon uses Salesforce technology for customer support automation. In 2026, Canon worked with NeuraFlash to upgrade its customer service bot to Agentforce, connecting information from multiple systems and helping customers resolve routine requests more efficiently.
Hanna Andersson
Hanna Andersson uses Salesforce technology as part of its ecommerce infrastructure. The children's apparel brand worked with Slalom on a commerce modernization initiative designed to support online shopping, product management, and connected customer experiences.
FREITAG
FREITAG uses Salesforce for customer relationship management and service operations. In 2026, the Swiss accessories brand introduced FRIDA, an Agentforce-powered assistant that handles common customer questions and directs more complex inquiries to its support team.
Coffee Supreme
Coffee Supreme uses Salesforce CRM and Slack to connect sales and operational workflows. A 2026 Salesforce customer story described how the New Zealand coffee company completed a CRM transformation in 12 weeks, improving visibility and coordination across its business.
L'Oréal
L'Oréal uses Salesforce Service Cloud, Data 360, and Agentforce to support consumer care across its beauty brands. Its Salesforce deployments include AI-assisted responses, customer information integration, and automated order-status support.
Yoga Democracy
Yoga Democracy uses Salesforce Commerce Cloud for its ecommerce operations. The apparel company completed a full-stack migration in six weeks, replacing numerous separate applications with a more connected commerce environment that supports retail, wholesale, and inventory workflows.
SPECS
SPECS develops augmented reality glasses and operates as part of Snap's consumer technology business. In September 2026, SPECS introduced an Agentforce-powered shopping and service experience with specialized agents supporting product discovery, customer questions, and returns.
Chiesi Group
Chiesi Group is a global biopharmaceutical company that selected Salesforce Agentforce Life Sciences for Customer Engagement in April 2026. Its announced implementation is designed to connect commercial teams, healthcare professional engagement, and customer information across international markets.
Viatris
Viatris selected Agentforce Life Sciences for Customer Engagement as its global customer engagement platform in June 2026. The initiative will connect commercial, medical, and patient support operations through Salesforce's integrated customer data and engagement technology.
Moderna
Moderna selected Salesforce Agentforce Life Sciences for Customer Engagement in April 2026. Its global commercial modernization initiative will connect information from SAP, ecommerce, and regional systems to support healthcare professional engagement and field operations.
Novartis
Novartis selected Salesforce Agentforce Life Sciences for its customer engagement transformation. The company's adoption initiative focuses on connecting commercial information, healthcare professional interactions, and field activities through a modernized life sciences platform.
Haleon
Haleon selected Salesforce life sciences customer engagement technology for its commercial operations. Its planned implementation includes connected customer information, field engagement capabilities, and AI-assisted workflows across its consumer healthcare business.
Merck Animal Health
Merck Animal Health selected Salesforce Agentforce Life Sciences for Customer Engagement in 2026. Its platform initiative will connect customer information and commercial workflows involving veterinarians, livestock producers, and other animal health professionals.
Oviva
Oviva uses Salesforce Agentforce to automate patient communication and administrative support. Its agents handle routine requests such as account access and appointment-related questions, allowing healthcare teams to focus on more complex patient needs.
Takeda
Takeda uses Salesforce Agentforce for medical information workflows. A September 2026 customer story described how its medical teams use AI to process scientific information and prepare responses to healthcare professional inquiries using regulated reference materials.
CSL
CSL uses Salesforce across its life sciences and commercial operations. In May 2026, the company announced an expansion of Agentforce Life Sciences, while CSL Plasma was already using Data 360 to unify donor information and support AI-powered customer service.
Adamed Laboratorios
Adamed Laboratorios selected Salesforce Agentforce Life Sciences for Customer Engagement in January 2026. The pharmaceutical company's planned implementation connects commercial processes, field activities, healthcare professional information, and multichannel engagement across its Spanish operations.
TeleSpecialists
TeleSpecialists provides telemedicine services to hospitals across the United States. Its September 2026 Salesforce customer story describes using Salesforce to manage physician recruitment, credentialing, and hospital relationships, alongside Agentforce capabilities for operational tasks.
SottoPelle
SottoPelle provides specialized hormone therapy programs through a network of healthcare professionals. The company uses Salesforce Pro Suite to manage provider relationships, automate onboarding and follow-ups, and coordinate outreach. Its September 2026 customer story reported savings of more than 100 administrative hours per month.
CVS Health
CVS Health uses Salesforce technology within its Caremark pharmacy services business. Its Agentforce implementation connects customer service with order information, allowing members to check prescription shipment status and get assistance through connected service workflows.
Siemens
Siemens uses Salesforce Sales Cloud and Agentforce across industrial sales operations. In September 2026, Siemens and Salesforce announced an expanded partnership combining industrial engineering information with sales and service workflows. Siemens also uses Agentforce to engage and qualify inbound leads for its global sales organization.
BACA Systems
BACA Systems manufactures automated equipment for stone fabrication. Its Salesforce implementation supports manufacturing and operational workflows, connecting information previously managed across separate systems, including inventory, financial processes, and field service.
Elmark Automation
Elmark Automation provides industrial automation and electrical technology. Its Salesforce implementation uses Sales Cloud and AI-assisted activity tracking to improve lead management, sales visibility, and forecasting.
Laude Smart Intermodal
Laude Smart Intermodal provides freight transportation and intermodal logistics services. Its Salesforce implementation centralizes sales information, customer quotations, and pricing workflows that were previously distributed across spreadsheets and legacy systems.
Bergelectric
Bergelectric provides electrical contracting services for construction and industrial projects. Its Salesforce Field Service implementation supports work-order management and coordination between field teams and operational systems.
Phillips 66
Phillips 66 operates refining, energy, and commercial businesses. The company has presented Salesforce Agentforce use cases involving customer service, fuel orders, billing, and commercial support workflows.
HOMAG
HOMAG manufactures woodworking machinery and industrial production systems. Its Salesforce service infrastructure connects customer information and technical support workflows, helping service teams manage equipment-related inquiries and customer interactions.
MAN Truck & Bus
MAN Truck & Bus uses Salesforce to support commercial vehicle sales and after-sales service. Its SalesMAN and ServiceMAN systems connect dealer, workshop, and customer workflows, improving the coordination of sales and service information.
KBX Logistics
KBX Logistics provides transportation and supply chain services. Its Salesforce CRM is connected with revenue intelligence technology from 6sense, helping sales and marketing teams identify opportunities, coordinate account activity, and manage pipeline development.
Panasonic
Panasonic uses Salesforce technology for customer service and field operations. Its documented implementation combines MuleSoft integrations, Field Service, and Agentforce to connect product information, technician workflows, and customer support across its appliance business.
Linde
Linde is a global industrial gases and engineering company that has implemented Salesforce Experience Cloud and Salesforce CMS. Its digital transformation work with TCS supports connected customer and content experiences across regional business operations.
Fisher & Paykel
Fisher & Paykel uses Salesforce Agentforce, Service Cloud, Data 360, and Field Service for appliance customer support. A September 2026 customer story describes how the company connects troubleshooting information, service representatives, and technicians to improve resolution and scheduling.
Flender
Flender manufactures industrial drive systems and related technology. Its Salesforce Agentforce initiative includes Alfred, an AI-powered assistant designed to interpret equipment information and support service recommendations for industrial customers.
Clip
Clip provides payment technology for businesses in Mexico. Its Salesforce environment supports customer service operations and connects with AI-powered assistance to help manage merchant inquiries and routine support requests.
Miller Insurance Services
Miller Insurance Services provides specialty insurance and reinsurance services. Its Salesforce implementation operates as an integrated broker workbench, connecting customer information, policy-related processes, and commercial workflows.
BMO
BMO provides banking, wealth management, and financial services across North America. Its October 2026 Salesforce Developer hiring activity points to continued technical investment in Salesforce applications and integrations.
Thrivent Financial
Thrivent provides insurance, investment, and financial advisory services. Its October 2026 recruitment for Salesforce engineering roles highlights ongoing platform development requirements within its financial services technology operations.
Sammons Financial Group
Sammons Financial Group provides financial services and insurance products. The company has presented its Salesforce Agentforce implementation as part of efforts to connect customer information and automate business workflows.
Florida Prepaid
Florida Prepaid administers college savings and prepaid tuition programs. Its Salesforce technology supports customer engagement and operational processes associated with serving families and managing education savings products.
Rocket Pro
Rocket Pro provides mortgage services through independent brokers. In September 2026, Salesforce published a customer story describing how Rocket Pro uses Data 360 and Agentforce to prioritize brokers, prepare sales conversations, and generate personalized outreach.
Agibank
Agibank is a Brazilian financial services company using Agentforce, Service Cloud, and Data 360. Its 2026 Salesforce implementation includes automated loan-status assistance, customer inquiry handling, and AI-powered lead qualification through WhatsApp.
Smarsh
Smarsh provides communications compliance and intelligence technology to regulated organizations. In September 2026, it announced an expansion of its Agentforce implementation, following improvements in customer self-service and internal support workflows.
American Express
American Express uses Salesforce technology across customer service, sales, and account management functions. Its long-standing Customer 360 implementation connects information across teams, helping employees coordinate customer interactions and manage commercial relationships.
Tottenham Hotspur
Tottenham Hotspur uses Salesforce to connect fan relationships across ticketing, retail, hospitality, and stadium operations. In October 2026, the club introduced Ask Spurs, an Agentforce-powered assistant, after unifying more than 4.6 million fan accounts through Data 360.
Live Nation Entertainment
Live Nation Entertainment uses Salesforce Agentforce and Service Cloud to support concert and festival attendees. In September 2026, the company announced an expansion of AI-powered fan assistance across its US venues, building on its festival assistant pilot.
Formula 1
Formula 1 uses Salesforce Data 360, Marketing Cloud, and Service Cloud to improve fan engagement. Its connected data platform supports personalized communications, customer support, and digital experiences across its global audience.
FIFA
FIFA uses Salesforce Agentforce, Slack, and Data 360 for football tournament operations. During the 2026 FIFA World Cup, Salesforce technology supported media accreditation, workforce coordination, and stakeholder assistance through connected information and automated workflows.
Roku
Roku provides streaming technology, connected television software, and advertising services. A Salesforce Administrator opening reported in October 2026 indicates platform administration requirements within its business technology environment.
Zabbix
Zabbix develops open-source infrastructure monitoring software. Its documented Salesforce implementation consolidated sales activity across regional offices, connecting lead management, quotations, and commercial reporting into a shared CRM environment.
Navan
Navan provides corporate travel and expense management technology. Its October 2026 Salesforce CPQ development hiring signals technical investment in quoting, business systems, and revenue operations.
Finnair
Finnair uses Salesforce Agentforce to improve airline customer service. Its implementation supports automated responses to routine travel inquiries and provides service teams with connected customer information.
FIDE
FIDE is the International Chess Federation. In September 2026, it announced an Agentforce 360 collaboration with Salesforce focused on tournament operations, chess information, and digital fan engagement.
Amazon
Amazon uses Salesforce technology in selected business functions. An October 2026 job listing for its International Seller Growth organization described Salesforce platform development and administration responsibilities connected to global seller operations.
Uber
Uber uses Salesforce for revenue-related operations, including commercial workflows and customer relationship information. Its Salesforce implementation connects sales processes, approvals, and business systems used by revenue teams.
AT&T
AT&T uses Salesforce Agentforce, Data 360, and MuleSoft in customer-facing operations. Its Salesforce customer stories describe AI-assisted retail experiences that help store employees access customer context and make relevant product and service recommendations.
Legora
Legora develops AI software for legal professionals and uses Salesforce for its own commercial operations. A 2026 Salesforce customer story describes how Legora connects Sales Cloud information with Claude, allowing employees to retrieve CRM context, prepare for meetings, and update opportunities.
LIV Golf
LIV Golf uses Salesforce Agentforce and Data 360 for fan engagement. In February 2026, LIV Golf introduced Fan Caddie, an AI-powered assistant that provides tournament information, personalized content, and interactive experiences through its app.
Engine
Engine provides business and group travel services. Its 2026 Salesforce implementation uses Agentforce and Service Cloud for booking assistance, reservation changes, and customer support. The company also introduced AI-supported lead qualification for its sales team.
SaaStr
SaaStr operates a global community and events business for software founders. Its 2026 Agentforce implementation connects AI-powered outreach with Sales Cloud and Data 360, helping its team re-engage prospects and coordinate more than 20 AI agents around customer information.
Deutsche Telekom
Deutsche Telekom uses Salesforce Service Cloud in customer service operations. During Salesforce's 2026 Service Summit, the telecommunications company presented its implementation and discussed AI-assisted service workflows designed to improve response times and employee productivity.
Bouygues Telecom
Bouygues Telecom uses Salesforce Agentforce and customer service technology. A May 2026 customer story described the company's use of AI-assisted call preparation, customer context, and automated follow-up communications.
US Department of Veterans Affairs
US Department of Veterans Affairs uses Salesforce Government Cloud and related technology to support veteran services. In July 2026, the department awarded Salesforce a $1.6 billion, three-year enterprise agreement to expand its technology foundation for service delivery and operational modernization.
US Department of Labor
US Department of Labor selected Salesforce technology for contact center modernization in March 2026. Its initiative involves Agentforce and connected service workflows designed to help users access information and navigate federal employment-related services.
US Army Human Resources Command
US Army Human Resources Command selected Salesforce Missionforce National Security and Agentforce in August 2026. The initiative will support personnel assistance and secure workflows for soldiers, veterans, and military families.
World Economic Forum
World Economic Forum uses Salesforce technology for stakeholder and event engagement. During its January 2026 Annual Meeting, the organization introduced EVA, an Agentforce-powered assistant designed to help participants navigate sessions, schedules, and event information.
Georgia Southern University
Georgia Southern University implemented Salesforce Education Cloud to connect corporate and industry partnerships. Its 2026 project centralized information involving research, workforce development, philanthropy, and university engagement activities.
Western Michigan University
Western Michigan University uses Salesforce Student Success Hub to support student engagement and advising. Its implementation brings student information and support workflows into a connected system for university staff.
University at Buffalo
University at Buffalo uses Salesforce CRM in its business and entrepreneurial partnership operations. Its implementation helps teams track corporate relationships, manage engagement programs, and coordinate reporting.
Middle Georgia State University
Middle Georgia State University uses Salesforce technology for education-related administrative workflows. Its implementation includes connecting faculty feedback processes with Salesforce to centralize information and improve operational visibility.
US Department of the Air Force
US Department of the Air Force selected Salesforce Missionforce National Security for digital modernization in May 2026. Its announced $72 million enterprise license agreement will support personnel management, operational information, and a foundation for future AI capabilities.
Relay Resources
Relay Resources uses Salesforce Revenue Cloud Advanced and Nonprofit Cloud. Its 2026 implementation connects quoting, pricing, project information, and operational workflows for its employment and support services.
Blue Star Families
Blue Star Families uses Salesforce technology to support military-connected families. Its Agentforce initiative includes an AI assistant designed to help staff work with program information and coordinate decisions.
Conservation Corps Minnesota & Iowa
Conservation Corps Minnesota & Iowa uses Salesforce to manage participant information and nonprofit operations. Its implementation connects program records, reporting, and administrative workflows across its conservation and service initiatives.
Compass Working Capital
Compass Working Capital provides financial coaching and asset-building programs. In July 2026, the organization announced an Agentforce Contact Center implementation to automate routine client communications and improve service workflows.
NPower
NPower uses Salesforce Experience Cloud for training and certification administration. Its implementation connects participant records and program workflows, replacing manual spreadsheet-based processes.
HM Revenue & Customs
HM Revenue & Customs is the United Kingdom's tax authority. In October 2026, it selected Salesforce for a major customer service modernization program involving Agentforce, Public Sector Solutions, Marketing Cloud, and Data 360.
Indiana Wesleyan University
Indiana Wesleyan University uses Salesforce marketing technology for student and audience engagement. In 2026, the university was featured for its Marketing Cloud Next adoption approach, supporting more connected communications and marketing workflows.
Transportation Security Administration
Transportation Security Administration uses Salesforce technology to support traveler assistance. In September 2026, TSA introduced Ace, an Agentforce-powered assistant designed to help travelers access airport security information and answers to common questions.
Adecco Group
Adecco Group provides staffing and workforce services worldwide. In September 2026, the company announced an Agentforce Coworker rollout across more than 40 countries, expanding AI assistance in recruitment, sales, and employee workflows.
Noltic
Noltic is a Salesforce implementation and consulting company that also uses Salesforce internally. Its Experience Cloud environment supports resource management, time reporting, project coordination, and employee workflows.
Exigent
Exigent provides engineering and technical services. In 2026, the company implemented Salesforce Account Engagement with WhiteRock, connecting marketing processes and customer communications across multiple business units.
Headspace
Headspace provides mental wellness and meditation services. A 2026 integration case study described its use of Salesforce and NetSuite to connect sales information with financial workflows, reducing duplicate data entry and improving operational coordination.
The Grout Guy
The Grout Guy provides tile and grout maintenance services in Australia. Its Salesforce Agentforce Field Service implementation supports customer scheduling, work orders, and field operations, helping coordinate service requests across its growing business.
Capita
Capita provides business process outsourcing and technology-enabled services. In June 2026, Capita announced an expansion of its Salesforce collaboration involving Agentforce, MuleSoft, and Data 360 to automate recruitment and enterprise operations.
5P Consulting
5P Consulting provides consulting services and uses Salesforce Starter Suite for its commercial operations. Its documented implementation connects customer information, lead management, and reporting, replacing fragmented processes with a centralized CRM.
Why Companies Using Salesforce Matter in 2026
Salesforce adoption extends across retail, financial services, healthcare, manufacturing, technology, and government. Companies use the platform to manage customer relationships, connect sales and service teams, automate business workflows, and integrate information across enterprise applications. In 2026, Agentforce and industry-specific AI capabilities are expanding how organizations use their existing Salesforce environments.
These developments create opportunities for CRM consulting, Salesforce implementation, system integration, data migration, marketing automation, analytics, and AI services. Tracking customer announcements, new deployments, technology partnerships, product adoption, and dedicated Salesforce hiring helps identify companies investing in CRM modernization and expanding their technology capabilities.
How We Built This List
Agent Jesse searched the live web for Salesforce customer activity in 2026, including CRM implementations, Agentforce deployments, product adoption announcements, technology integrations, customer success stories, implementation partnerships, and Salesforce-related hiring.
The research identifies companies across retail, financial services, healthcare, manufacturing, technology, education, and government, along with the signals behind their Salesforce adoption, platform modernization, and expansion activities.
Last reviewed: October 27, 2026
Frequently Asked Questions
Which companies use Salesforce in 2026?
Companies using Salesforce in 2026 include Siemens, Crocs, SharkNinja, L'Oréal, Tottenham Hotspur, Live Nation, Formula 1, FIFA, AT&T, Moderna, and Chiesi Group. Their Salesforce deployments support CRM, sales, marketing, customer service, AI automation, and other enterprise workflows.
Which large enterprises use Salesforce?
Major Salesforce customers include Siemens, American Express, AT&T, L'Oréal, Adecco Group, Novartis, Takeda, and Moderna. These organizations use or have selected Salesforce products for commercial operations, customer engagement, service automation, and enterprise data management.
Which retail companies use Salesforce?
Retail and consumer brands using Salesforce include Crocs, Pacsun, SharkNinja, Rawlings Sporting Goods, L'Oréal, West Marine, FREITAG, and Yoga Democracy. Their implementations cover ecommerce, marketing automation, customer service, and connected shopping experiences.
Which companies use Salesforce Agentforce in 2026?
Companies with documented Agentforce deployments or adoption initiatives include Siemens, Crocs, SharkNinja, Tottenham Hotspur, Live Nation, Engine, SaaStr, Agibank, Smarsh, Adecco Group, and Rocket Pro. Agentforce supports customer service, sales automation, lead qualification, and business workflows.
Which Salesforce products are companies using in 2026?
Companies use Sales Cloud, Service Cloud, Marketing Cloud, Commerce Cloud, Experience Cloud, Data 360, Agentforce, Revenue Cloud, and industry-specific Salesforce solutions. The products selected vary by industry and business requirements.
Which industries use Salesforce the most?
Salesforce is widely used across financial services, retail, healthcare, manufacturing, technology, professional services, education, and government. Its products support customer-facing operations and internal business processes across organizations of different sizes.
How can I find companies adopting or expanding Salesforce?
Agent Jesse searches the live internet for companies implementing Salesforce, launching Agentforce workflows, hiring Salesforce administrators and developers, announcing CRM migrations, integrating new applications, and expanding customer engagement systems. You can search by industry, geography, Salesforce product, or recent adoption activity.
Find Your Next Prospects With Agent Jesse
Agent Jesse searches the live internet for companies adopting Salesforce, implementing new technologies, announcing partnerships, hiring, raising funding, launching products, and expanding operations.