Purchased leads are shared leads.
The same "commercial insurance lead" is sold to five agencies in your county. By the time you call, the owner has quoted twice and stopped picking up.
Describe the business you write, or the insurer you sell to, in one sentence. Jesse searches the live internet and returns the ones showing a signal right now: a new facility, a hiring surge, a fleet, a claims-modernisation hire. With the source page and the date.
1200+ sales teams use Agent Jesse · no credit card required
Kestrel Precision Components
Dayton · 180 employees
Brightwater Landscaping
Columbus · 3 locations
The same "commercial insurance lead" is sold to five agencies in your county. By the time you call, the owner has quoted twice and stopped picking up.
An x-date tells you a policy renews in March. It cannot tell you the business added a second shift in August and is under-insured today.
They read the email that names the new building, the new trucks, or the fourteen hires, because that is the risk they have not yet told their current agent about.
Signal 1
A new plant, warehouse, clinic, or restaurant changes property, liability, and business-interruption exposure the day it opens. The announcement is public, dated, and usually reaches the incumbent agent late.
Example Facility Expander
Manufacturer · 140 employees
Signal 2
Headcount is the rating basis for workers comp and the census for group health. A company posting fourteen roles at once is about to cross a payroll band, add a benefits plan, or both. The job board shows it weeks before the payroll audit does.
Example Growing Company
Services · 75 employees
Signal 3
A carrier or MGA adding claims adjusters or underwriters is adding volume, a new line, or a new state. Whatever the reason, the tools, data, and staffing for that team get chosen in the same quarter.
Example Carrier
Regional insurer · 800 employees
Signal 4
A claims-transformation announcement, a first Chief Digital Officer, or an embedded-insurance launch with a retail or SaaS partner means a vendor shortlist is forming now. Read the press release for the partner's name; that is who to write to next.
Example Insurer
National carrier · 3,000 employees
How it works
Business type, signal, one constraint. "Contractors in Arizona that added trucks or crews this quarter." That sentence is the whole input.
Every query runs against the internet now, not a purchased list. Each company comes back with the signal, the source page, and the date. 10 credits a search.
Enrich only the owners you will email, 5 credits each. Open with the new plant or the fourteen hires. Re-run weekly and work only the new rows.
Worked example
Kestrel Precision Components
Dayton · 180 employees
To: CFO, Kestrel Precision Components · Subject: the Springfield plant and your comp rate
Congrats on Springfield. A second plant plus fourteen production hires usually moves a manufacturer into a new payroll band before the current policy is audited, and the property schedule rarely catches up until renewal.
We rewrote the program for a 200-person Dayton machine shop in the same situation last year and found the gap before their carrier did.
Worth 15 minutes before the audit?
Honest fit
| Choose | If you | Because |
|---|---|---|
| Jesse | write commercial lines or sell to insurers on timing: new facilities, hiring surges, claims and underwriting hires, digital initiatives | A sentence against the live web gives a short list with a dated reason to write. Free to start; Pro $9/mo. |
| Purchased commercial leads & x-date lists | want inbound quote requests or renewal dates delivered to your inbox | Jesse does not produce quote requests or renewal dates; it finds the business whose risk changed. Shared leads convert at the price of being shared. |
| ZoomInfo | sell into large carriers and need org charts across claims, underwriting, and IT | Depth in enterprise org charts and procurement-friendly contracts Jesse does not offer today. |
| Apollo.io | run high-volume outbound to owner or CFO titles with a sequencer in the same seat | Database plus sending at the lowest per-seat cost, from $49/user/mo. Jesse has no sequencer. |
Many agencies run two: Jesse for who changed this week, a sequencer for the follow-up. Jesse pricing read 11 Sep 2026; Apollo.io 20 Aug 2026.
Pricing
$0
1,000 credits, once
≈100 searches, no card
$9/mo
1,000 credits/mo
Alerts, CSV export, lookalikes
$29/mo
8,000 credits/mo
API, MCP, n8n
$100/mo
30,000 credits/mo
Priority support
As of 11 September 2026. Phone enrichment is 30 credits.
Search for businesses whose risk just changed instead of businesses that exist. A new facility, a hiring surge, new vehicles, or a new location each creates coverage the current policy does not reflect. In Jesse, one sentence such as "manufacturers in Ohio that opened a facility this quarter" returns those businesses with sources and dates. The free plan covers about 100 searches.
Leads nobody else has yet. Purchased leads are shared and quoted before you call. A business that announced a second location last week has not told its agent, has not been quoted, and has a reason to take your call. Open with the announcement, not with "can I review your coverage."
Follow payroll. Workers comp is rated on payroll by class, so a company posting ten or more roles at once is about to cross a band and be surprised at audit. In Jesse, search for companies in your target classes with a hiring spike in the last 60 days. Write to the owner or controller about the audit, not about your carrier appointments.
Look for companies approaching the size where a plan becomes expected: roughly 20 to 50 employees, hiring, and without an HR leader yet. Jesse returns those companies with the role count and the source. The first HR hire is the second signal; write to the founder before that person starts, and to the new hire the week they do.
Sell to the initiative, not the industry. Carriers buy when something is changing: a claims-modernisation program, a first Chief Digital Officer, a new line, a new state, or a hiring wave in claims or underwriting. In Jesse, "Find me 100 insurers modernizing their claims process" returns those carriers with the announcement and the executive. Open with the initiative by name.
Product launches are announced, usually with a partner. In Jesse, "Find me 100 insurtech companies launching new products" returns the company, the product, the partner, and the date. If you sell infrastructure, data, or compliance to insurtechs, the launch announcement is the buying moment; the partner named in it is often the second lead.
No, and it is not trying to be. Purchased leads are inbound quote requests; x-date lists are renewal dates. Jesse finds businesses whose risk changed this week, with a source and a date, so you reach them before they have quoted anyone. Agencies that run both use Jesse for new business and x-dates for timing the follow-up.
At a change in exposure, a bad audit, or a bad claim. New facilities, fleets, and hiring surges create exposure the incumbent has not addressed. A surprise premium audit makes the owner take calls. A poorly handled claim makes them take the next call. Signal-based outreach targets the first, because it is the only one visible from outside and it comes months before renewal.
Run one of the seven insurance prompts, or write your own, on the free plan. 1,000 credits, no card.
Prices read from agentjesse.ai/pricing on 11 September 2026. Result cards on this page are illustrative examples.