Loss rates are private. Launches are not.
You will never see a lender's early-stage delinquency, but you will see the day it launched a product to a segment it has never underwritten. That is the leading indicator.
Describe the lender you sell to in one sentence. Jesse searches the live internet and returns the ones showing a signal right now: a new credit product, a fast-growing loan book, a first move into SME lending, a new market with a new bureau. With the source page and the date.
1200+ sales teams use Agent Jesse · no credit card required
Larkfield Capital
Chicago · 160 employees
Nimbus Pay Later
San Francisco · BNPL · Series B
You will never see a lender's early-stage delinquency, but you will see the day it launched a product to a segment it has never underwritten. That is the leading indicator.
Each buys decisioning, data, and risk tooling for a different reason on a different calendar. A firmographic export cannot tell a consumer lender moving into SME from one that is not.
They read the email that names the SME product launched in August and the two underwriting analysts posted since.
Signal 1
A first credit card, a working-capital line, an embedded-lending partnership, or a pay-later product means a new decisioning model, new data sources, and often a new bureau relationship. The launch is announced with a partner and a date; the underwriting stack behind it is chosen in the surrounding quarter.
Example result
Lender launching a new credit product
Signal 2
Originations that double in a year stress every part of the credit stack: decisioning latency, fraud controls, servicing, and capital. A funding announcement or investor update that quotes origination growth is telling you the risk team is about to buy.
Example result
Fintech lender growing fast
Signal 3
A consumer lender's first business product needs business-credit data, cash-flow underwriting, KYB, and a different collections approach. None of the consumer stack transfers. The move into SME is announced as a product launch, and the tooling gap is immediate.
Example result
Lender moving into SME
Signal 4
A new country means a new bureau, new identity documents, new regulation, and a population the existing model has never scored. The expansion announcement and the first local risk hire arrive before the first loan in the new market is approved.
Example result
Lender entering a new market
How it works
Lender type, product signal, one constraint. "US consumer lenders that launched a BNPL product this year and have no Head of Credit Risk." That sentence is the whole input.
Every query runs against the internet now, not a licensing registry or a stored list. Each lender comes back with the signal, the source page, and the date. 10 credits a search.
Enrich only the risk and credit leaders you will email, 5 credits each. Open with the SME launch or the new market. Re-run weekly and work only the new rows.
Worked example
Larkfield Capital
Chicago · 160 employees
To: Chief Credit Officer, Larkfield Capital · Subject: cash-flow underwriting for the new SME line
Congrats on the working-capital launch. A first business product plus two underwriting analysts posted the same month usually means the consumer model is being stretched over SME applicants while the new approach is built.
We supply cash-flow underwriting data to a Chicago consumer lender that made the same move last year, and their SME approvals were running on business data within the first quarter.
Worth 15 minutes before the Head of Credit Risk starts?
Honest fit
| Choose | If you | Because |
|---|---|---|
| Jesse | sell credit-risk, underwriting, data, or lending infrastructure on timing: product launches, portfolio growth, SME moves, new markets | A sentence against the live web gives a short list with a dated reason to write. Free to start; Pro $9/mo. |
| Licensing registries (NMLS, state lender licences, RBI NBFC list) | need the complete, authoritative population of licensed lenders in a jurisdiction | Complete reference lists Jesse does not replicate. A registry tells you who is licensed; Jesse tells you who launched something this month. |
| ZoomInfo | sell into banks and large credit unions through procurement and need org charts across credit, risk, and product | Depth in enterprise org charts and procurement-friendly contracts Jesse does not offer today. |
| Apollo.io | run high-volume outbound to Chief Credit Officer and VP Risk titles with a sequencer | Database plus sending at the lowest per-seat cost, from $49/user/mo. Jesse has no sequencer. |
Most vendors selling to lenders run two: a registry for the population, Jesse for the timing. Jesse pricing read 11 Sep 2026; Apollo.io 20 Aug 2026; registries described from public positioning.
Pricing
$0
1,000 credits, once
≈100 searches, no card
$9/mo
1,000 credits/mo
Alerts, CSV export, lookalikes
$29/mo
8,000 credits/mo
API, MCP, n8n
$100/mo
30,000 credits/mo
Priority support
As of 14 September 2026. Phone enrichment is 30 credits.
Look for the product change, not the loss rate. A lender launching a first credit card, an SME line, or a BNPL product is scoring a population its model has never seen. In Jesse, "Find me 100 companies launching new lending or credit products" returns those lenders with the announcement, the partner, and the date. Open with the product by name.
Sell to the launch or the growth spike. Fintechs rebuild decisioning when they add a product or when originations outrun the model, and both are announced: a press release for the product, a funding round for the growth. In Jesse, "Find me 100 fintechs rapidly growing their loan portfolio" returns those lenders with the growth claim and the risk roles posted since.
The move is announced as a product launch, and the tooling gap is immediate: business-credit data, cash-flow underwriting, KYB, and a different collections approach. In Jesse, "Find me 100 lenders expanding into SME lending" returns the lender, the product, and the source. Write to the Head of SME Lending or the Chief Credit Officer about the specific product.
Watch for expansion and hiring. A BNPL lender adding a market, a merchant category, or a longer-term product is taking on a new delinquency curve, and it shows as risk and collections hiring. In Jesse, "Find me 100 companies offering BNPL that may need better credit risk management" returns those companies with the expansion and the roles. Open with the new market.
The entity filing, the local licence application, and the first local risk hire come months before the first loan. In Jesse, "Find me 100 lenders entering new markets and likely facing new underwriting challenges" returns the lender, the new market, and the source. A new market means a new bureau and a new identity stack, which is the buying moment for multi-market data and decisioning vendors.
Fintechs and BNPL lenders, because they launch products and enter markets faster than their risk teams grow and they have no legacy decisioning to defend. Banks and credit unions buy on longer procurement cycles, usually through an incumbent core or bureau relationship. Signal-based outreach fits the first group; org-chart tools fit the second.
No. Registries are the complete, authoritative population of licensed lenders, and Jesse does not replicate them. Jesse finds which lenders launched, grew, or expanded this month, with a source and a date. Use the registry to define the market and Jesse to decide who to write to this week.
In the quarter around a product launch or a market entry, and within two quarters of an origination spike. A new product needs a model before launch and a rebuild after the first vintage reports. A new market needs a bureau and identity stack before the first approval. The event sets the calendar, which is why the event is what you should search for.
Run one of the five lending prompts, or write your own, on the free plan. 1,000 credits, no card.
Prices read from agentjesse.ai/pricing on 11 September 2026 (page dated 14 September 2026). Result cards on this page are illustrative examples.