Case Study · Pre-construction lead discovery
How a field-turf vendor booked 12 meetings from soccer facilities that didn't exist in any database
A B2B vendor targeting new indoor soccer facilities used Agent Jesse to surface pre-construction projects — and their decision-makers — before their competitors even knew the sites existed.
12
Qualified meetings booked
1
Single Agent Jesse list
The challenge
A field-turf and sports-equipment vendor wanted to reach owners and general contractors of new indoor soccer facilities in North America — ideally 6–12 months before the doors opened, when the buying decisions on turf, netting, HVAC, and scoreboards actually happen.
The problem: these buyers do not exist in any B2B database. Apollo, ZoomInfo, and LinkedIn only know about companies once they have a website, employees, and a filed business entity. A brand-new indoor soccer facility being built in a suburb of Kansas City has none of that yet — but it has a construction permit, a local news mention, and an architect on record.
The vendor's SDR team had spent weeks pulling filters on "sports & recreation" companies with no way to distinguish an established gym franchise from a facility three months from opening. Their pipeline of pre-construction leads was empty.
The Agent Jesse approach
Instead of querying a stale contact database, Agent Jesse crawled the live web for the actual signals that indicate a soccer facility is being built — then enriched every match with the operator, owner, and general contractor's decision-maker contacts.
Live-web signals crawled
Municipal permit filings
Building and zoning permits filed with city and county governments for structures classified as "indoor recreational facility" or explicitly naming soccer, futsal, or turf.
Local news announcements
Local newspaper and business-journal articles announcing new facility construction — often the first public signal, months before a website goes live.
Construction industry feeds
Construction bid boards, project databases, and general-contractor announcements naming the site owner, architect, and expected open date.
Owner LinkedIn signals
LinkedIn posts from operators announcing a new location, plus role-title changes ("Founder — [City] Indoor Soccer") that reveal a facility is being spun up.
"We stopped fighting for the same 200 gym owners everyone else was emailing. Agent Jesse handed us facilities that literally did not exist yet — with the owner's phone number attached."
The results
From a single Agent Jesse search, the vendor's SDR team pulled a curated list of pre-construction soccer facilities across North America — with the owner or GC's verified email and phone number attached to each one.
Twelve of those contacts booked qualified discovery meetings within the first outreach cycle. Every meeting was with a facility owner or GC actively making equipment decisions — none had been in the vendor's CRM before, and none were reachable through any competing tool.
The result is a repeatable motion: the SDR team now re-runs the same live-web query weekly, and every new permit filing becomes a fresh outbound touchpoint months ahead of the competition.
Find the leads your database can't.
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